If you’re starting a small business, don’t forget to consider insurance to protect from everything from slip-and-falls to ransomware attacks.
Author: Steve Strauss
Want to launch a great startup? Be like Wordle. Here’s what the game gets right.
Why is Wordle a great startup? You can only play once a day. That scarcity creates desire. And sharing scores makes you part of the smart-kids club
Is there any free government money to start or grow a business right now? Yes. Here’s how to find it.
Yes, there actually is some of that “free money” you hear about, but second, that money usually really quite specialized and tough to get.
The do’s and don’ts of working with family: How to successfully work with your relatives
When starting a family business, you need to be careful. Here are tips for successfully working with relatives as well as pitfalls to avoid.
Which TV shows really get entrepreneurs? ‘Breaking Bad,’ ‘Shark Tank,’ ‘Silicon Valley’
“Succession” may be the trendy new corporate drama but when it comes to business smarts, the Roys have nothing on Walter White from “Breaking Bad.”
Want to make your business boom? Make like George Costanza and do the opposite of normal
Steve Strauss spent COVID talking to entrepreneurs who zigged when others zagged, marketed big when others went small and grew when others shrunk.
The secret to growing your small business faster: Go after the big fish
While many small businesses sell to the general public as well as other small businesses, the secret is to target, woo and work for bigger clients.
How small businesses can market products and services to back-to-school shoppers
There are two keys to marketing your small business for back to school: you need to have the right marketing angle and right marketing vehicle.
Email for small business: Want to make sure your messages get read? Obey these 6 rules
As times have changed, so has email etiquette. What passed muster a decade ago may not work today. But you can’t go wrong obeying these six rules.
You don’t have to be a writer to create engaging content for your company. Here’s how.
It’s one thing to post on your website or Facebook page. It’s another to have a post that moves them to like, swipe, click, share or buy.