Get noticed among the noise, and then have it say something that people feel compelled to share.
Author: Steve Strauss, Special to USA TODAY
Marketing gold: How to get publicity for your small business
A story about how great is your business is far more effective than an advertisement or social media post on your own platform.
Santa, can you hear me? A small business holiday wish list
Small businesses have endured a rough 2020 due to the COVID-19 pandemic and economic upheaval. Here are some of the items on their holiday wish lists.
Small businesses should embrace Google and Facebook for momentum amid pandemic
Small businesses, hit especially hard during the COVID-19 crisis, can use social media and digital ads to help promote their wares and services.
How to safely reopen your small business during the COVID-19 pandemic
Experts weigh in on the steps small businesses can take to safely reopen during the COVID-19 pandemic.
Join, or die: Heed Ben Franklin’s meme and wear a mask to save the life of the small business you love
The choice is yours, but refusing to wear a mask endangers others and the small businesses economies in the communities we love.
Entrepreneurs, it’s time to pivot. Here’s how to switch gears amid coronavirus
New realities as we deal with the coronavirus pandemic may well mean entrepreneurs have to figure out new businesses – and fast.
Plan, don’t panic: Strategic small businesses can weather coronavirus outbreak
Coronavirus could have a vast impact on travel, conference and entertainment industries, but it’s early yet, so there’s time to get a plan in place.
A few of my favorite things: Holiday office party horror stories
Remembering the best of times and the worst of times that the holidays bring out in offices all over America.
Entrepreneurs can find lessons amid the ashes of WeWork’s crash and burn
Enthusiasm and good branding can get you off to a great start, but at some point you have to become a businessperson, too.