Money Before there was X, Meta, Qwikster and New Coke all showed how rebrands can go August 1, 2023 Isabelle Butera, USA TODAY Comments Off on Before there was X, Meta, Qwikster and New Coke all showed how rebrands can go Some American corporate rebrands brought massive success, others brought mockery. How does the Twitter to X change compare to past rebrands?