Money We’re in the era of celebrity-backed booze: Why it might ‘have a lot of room to grow’ September 2, 2022September 3, 2022 Mike Snider, USA TODAY Comments Off on We’re in the era of celebrity-backed booze: Why it might ‘have a lot of room to grow’ George Clooney. Nicki Minaj. Dwayne Johnson. Snoop Dogg. They've all tapped into the celebrity-backed alcohol market. Many have seen success.