Nation Want to hug again? ‘It’s up to you’: New ad campaign gets right to the point on COVID-19 vaccines February 25, 2021 Elizabeth Weise, USA TODAY Comments Off on Want to hug again? ‘It’s up to you’: New ad campaign gets right to the point on COVID-19 vaccines The ads are aimed at the 40% of Americans who haven't made up their minds about getting vaccinated against COVID-19.