Travel COVID-19 has devastated Hawaii’s lei industry; now generations-old shops are clawing back January 24, 2021January 25, 2021 Alia Wong, USA TODAY Comments Off on COVID-19 has devastated Hawaii’s lei industry; now generations-old shops are clawing back Tourism and celebrations are the linchpins of Hawaii's lei culture. A combination of innovation and the "aloha spirit" is helping vendors get by.