Travel ‘Very nice!’: Kazakhstan’s tourism board is embracing ‘Borat’ catchphrase to attract visitors October 27, 2020 Morgan Hines, USA TODAY Comments Off on ‘Very nice!’: Kazakhstan’s tourism board is embracing ‘Borat’ catchphrase to attract visitors The Kazakhstan tourism board is adopting the signature "Borat" catchphrase, "very nice!," in hopes of encouraging visitors to the country.