Life Everything you need to know about Ashwagandha, Gwyneth Paltrow’s latest Goop craze March 14, 2019 Rasha Ali, USA TODAY Comments Off on Everything you need to know about Ashwagandha, Gwyneth Paltrow’s latest Goop craze Gwyneth Paltrow brought Ashwagandha to 'SNL.' Let's talk about the ancient herb, most commonly used in traditional holistic Indian medicine.