Money Altria purchases 35% stake in Juul in deal worth $12.8 billion December 20, 2018 Ben Tobin, USA TODAY Comments Off on Altria purchases 35% stake in Juul in deal worth $12.8 billion Tobacco giant Altria purchased a 35% stake in e-cigarette maker Juul. The deal is worth $12.8 billion and values Juul at $38 billion.